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affiliates who work through their own websites in order to send traffic to the advertiser’s website for the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads. The basic deal with CPA marketing is to generate traffic to the company website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide. Affiliates then use various forms of advertising such as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website. Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell phones, use CPA networks to build their leads. Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.